TREVOR MCMAHAN / THE RULE BREAKER
After starting out at Smuggler as the “third arm” of directing collective HAPPY (Guy Shelmerdine and Richard Farmer), Trevor has collaborated creatively with a handful of the world’s top commercial directors—Ivan Zacharias, Ringan Ledwidge, and Noam Murro, to name a few—on his way to developing a wide-ranging body of solo work that defies genre but always delivers on a creative vision that pushes each project to its own iconic voice. And sometimes really shiny awards.
With a mix of authentic performances and cinematic storytelling, both humanity and humor, he’s done work for clients including Coca Cola, Nike, Google, Visa, T-Mobile, McDonald’s, Jeep, and Cadbury. Shiny awards collecting dust in the garage include multiple Cannes Gold Lions, the cfp-e Young Director’s Award, and a certificate of induction into MOMA’s permanent collection as an AICP honoree. But the focus has always been on telling the next story better than the last. And there’s still some room on that shelf between the paint thinner and power tools.